Google Ads gets people to click. But clicks only become customers when everything between the ad and the sale works properly. We look at the whole picture — and tell you honestly what's holding your results back.
Most PPC agencies have a convenient excuse when results disappoint: "The ads are performing fine — it must be your website." Or your reviews. Or your pricing. Or your sales process. It's always something outside their scope.
We take a different view. When you're spending money on Google Ads, the goal isn't good-looking campaign metrics — it's leads, revenue, and profit. If something in the funnel is undermining that, we want to know about it and tell you about it, even if fixing it is technically outside what we were hired to do.
That honesty is one of the things that makes working with Growth PPC different. We're not trying to protect our metrics by staying silent about problems we can see. We'd rather have a difficult conversation that leads to better results than a comfortable one that doesn't.
The layer most agencies focus on exclusively — and where most of the obvious problems live.
The campaign layer covers everything inside Google Ads: keyword strategy and match types, campaign and ad group structure, bid strategies, ad copy, landing page assignment, Quality Scores, conversion tracking, audience targeting, and negative keyword management.
Campaign problems are usually the most visible and the fastest to fix. Broad match keywords wasting spend on irrelevant traffic, automated bidding with no data to work from, ad copy that doesn't qualify the audience, tracking that's missing or double-counting conversions — these all directly inflate your cost per lead or deflate your ROAS.
This is the core of what we manage. Every client gets weekly search term reviews, monthly bid analysis, continuous ad copy testing, and conversion tracking audits. We challenge Google's automation when the data warrants it — Smart Bidding is a tool, not a strategy.
Where most of the budget is wasted, and where most agencies stop looking.
The landing page is the first thing a prospect sees after clicking your ad. It has about 3 seconds to answer the question "am I in the right place?" and give people a clear reason to take the next step. Speed, clarity, trust, and frictionless navigation are the four pillars.
We regularly see accounts where the campaigns are technically well-run but conversion rates are half what they should be because the landing page is slow, confusing, or unconvincing. A 2% conversion rate vs a 4% conversion rate on the same traffic doubles your cost per lead. That gap is almost always a landing page problem, not a campaign problem.
We review landing pages as part of every new client audit and flag issues in monthly reports. We're not web developers — we can't rebuild your site — but we'll tell you specifically what to fix and why, and we'll work with your developer or provide recommendations to a trusted partner if needed.
The most underestimated conversion killer in ecommerce — and the hardest to fix fast.
Your online reputation covers Google seller ratings (visible directly in Shopping ads and Google Business Profile), Trustpilot reviews, Google Maps reviews for local businesses, and how your brand name performs in branded search — where reputation management content, press coverage, and review sites all appear.
In Google Shopping, seller ratings are displayed directly beneath your product ads. A 2.8-star average suppresses click-through rates significantly compared to a 4.5-star competitor showing the same product at the same price. For home services businesses, a Google Business Profile with recent 1-star reviews about reliability or communication will undermine every ad you run — potential customers search your name after seeing your ad, and what they find closes the door before they call. We've seen accounts where perfectly managed campaigns were delivering mediocre results purely because of review issues that the business hadn't prioritised.
We flag review issues directly — including how they're affecting your ads specifically. We'll show you where your star ratings appear in Google Ads data and quantify the CTR impact where possible. We can advise on review collection strategies and help you understand which platforms matter most for your industry. We won't pretend this isn't a problem if it clearly is one.
Ads can drive traffic to an offer — they can't make an uncompetitive offer work.
The offer layer covers your pricing relative to competitors, the clarity and strength of your unique selling proposition, how prominently your USP is communicated before and after the click, and any friction in the purchase or enquiry process that causes prospects to abandon.
We sometimes audit accounts where every technical metric looks reasonable but ROAS is low. When we dig into the shopping landscape, it's clear the client is consistently underbidding because their pricing can't support the CPC needed to compete — or their product is on Merchant Center at a price that's 40% higher than the next three competitors for the same item. Google Ads can't solve a pricing problem. Similarly, we see lead gen businesses where the enquiry form asks for 12 fields including budget range, company size, and annual turnover before anyone can get a callback. That friction is converting a 10% click-to-lead page into a 2% one.
We review competitor positioning and pricing as part of our initial audit and flag any significant misalignment. We also review your landing page for proposition clarity and conversion friction. If we identify an offer problem, we'll say so clearly — with specific examples of what competitors are doing differently and what we'd suggest changing.
What happens after the click determines whether you keep the customers Google Ads sends you.
For lead generation businesses: how enquiries are handled, how fast leads are followed up, and whether the sales process converts enquiries into paying customers. For ecommerce businesses: delivery reliability, packaging, customer communications, and how complaints are handled — all of which directly create the reviews that feed back into Layer 3.
For lead gen, response time is one of the highest-leverage variables outside the campaign. Studies consistently show that responding to an enquiry within 5 minutes delivers dramatically higher conversion rates than responding within an hour — and most businesses respond in hours, not minutes. If your Google Ads is generating 30 leads a month and your sales team is following up in 24–48 hours, you're wasting a significant portion of your ad budget before the sales conversation even begins. For ecommerce, fulfilment problems create a review feedback loop that's genuinely difficult to escape. Delivery complaints become 1-star reviews, which suppress CTR in Shopping, which inflates cost per sale, which reduces the margin available to fix the fulfilment problem. We've seen accounts caught in exactly this cycle — and the honest answer is that the ads can't fix it.
We flag sales and fulfilment issues when we see them showing up in data — low enquiry-to-job conversion rates, review patterns suggesting delivery or service problems, unusually high bounce rates from thank-you pages (suggesting buyer's remorse). We'll tell you what we're seeing and give you an honest view of whether the problem is in the campaign or downstream of it. What you do with that is your decision — but we'd rather say it than watch the account stagnate while staying quiet.
A few things we want to be upfront about before you get in touch.
If your website is slow, your reviews are hurting you, or your sales process is letting leads go cold, we'll say so — specifically, with data. We'd rather have that conversation upfront than six months in when you're frustrated with results.
We manage Google Ads campaigns — we don't rebuild websites, manage your customer service team, or run your fulfilment operation. But we'll identify the problems, quantify the impact where possible, and point you toward solutions.
If the free audit reveals that the main problem is outside the campaigns and there's no appetite to fix it, we'll tell you that honestly rather than taking a management fee to run campaigns we know won't perform.
We optimise for revenue, profit, and leads — not click-through rates, Quality Scores, and impression shares. Those are tools, not outcomes. If the business isn't growing, good-looking campaign metrics are irrelevant.
We'll look at all five layers — the campaign, the landing page, your reputation, your offer, and your sales process — and give you an honest view of where the real opportunities are.
Get a free audit of your account — no obligation, no sales pitch. Just honest insight into what's working and what isn't.
07410 907104