Google Ads Management That Delivers Real ROI
Stop burning budget on Google Ads that don't convert. Growth PPC delivers specialist campaign management for ecommerce brands and home services businesses — with results you can measure.
PPC Management Built Around Your Business
Specialist Google Ads management for ecommerce brands and home services businesses — not a one-size-fits-all agency approach.
Google Ads Management
Full-service Google Ads management — from account setup and keyword strategy to bid management and conversion optimisation.
Learn more →Ecommerce PPC Management
Google Ads strategies built for online stores — Search, Shopping, Performance Max and Display campaigns that drive profitable revenue.
Learn more →Google Shopping Management
Product feed optimisation and Shopping campaign management to get your products in front of buyers at the moment they're ready to purchase.
Learn more →Google Ads for Plumbers
Google Ads campaigns designed specifically for plumbing businesses — emergency callouts, boiler installs, bathroom fitting and more.
Learn more →Google Ads for Roofers
Lead generation campaigns for roofing contractors — targeting homeowners searching for repairs, replacements and new installations.
Learn more →Google Ads for Electricians
Google Ads management for electrical businesses — from domestic rewires to commercial contracts, we target the jobs worth having.
Learn more →Great Ads Are Only Part of the Picture
We manage your Google Ads campaigns — but we also look at everything between the click and the customer. If something outside the ads is hurting your results, we'll tell you.
Your Google Ads Campaign
Keywords, match types, bidding strategies, ad copy, campaign structure, Quality Scores, conversion tracking — this is where most agencies stop. We go deeper, but we also go wider.
What we review: campaign architecture, search term waste, bid strategy, tracking accuracy, ad copy performance.
Your Landing Page & Website
A slow, confusing, or untrustworthy landing page will kill your conversion rate no matter how good the ad is. Page speed, mobile UX, clear CTAs, and trust signals all directly affect how many clicks become customers.
What we review: page speed (Core Web Vitals), mobile experience, CTA clarity, trust signals, form friction.
Reviews & Online Reputation
Your Google star rating is visible directly in Shopping ads and branded searches. A 2.8-star average will suppress click-through rates and undermine every conversion even before a visitor lands on your site. This is one of the most overlooked conversion killers in ecommerce.
What we review: Google seller ratings, Google Business Profile reviews, Trustpilot, and how reviews appear in your ads.
Your Offer & Proposition
If your pricing is uncompetitive, your proposition isn't clear, or there's unnecessary friction in the purchase or enquiry process (forced account creation, confusing checkout, no pricing shown), Google Ads can't fix it. We'll point this out even when it's uncomfortable.
What we review: pricing vs. competitors, proposition clarity, checkout friction, enquiry process, USP visibility.
Sales Process & Fulfilment
For lead gen: how fast are enquiries followed up? Leads that go cold cost you twice — once in ad spend, once in lost revenue. For ecommerce: delivery problems, customer service failures, and poor post-purchase experience generate reviews that damage future conversion rates.
What we review: lead response times, follow-up process, delivery and fulfilment feedback, customer service review patterns.
Want to understand how the whole picture applies to your business?
Results That Speak for Themselves
Real campaigns, real numbers. Here's what specialist Google Ads management looks like in practice.
UK Appliances Retailer: £3M to £20M Revenue
A national appliances retailer was running Google Shopping campaigns with minimal structure. We rebuilt the entire feed, restructured campaigns and scaled profitably over 6 years.
London Sewing Supplies: 20.85x ROAS
A specialist sewing and fabric retailer was getting poor returns from their existing agency. We took over management and delivered results that were 626% above industry average.
A Specialist, Not a Generalist Agency
Most PPC agencies manage dozens of industries with junior account managers. Growth PPC is different — you work directly with Stevie Morris, a specialist with 10+ years focused on ecommerce and home services campaigns.
Direct access to your account manager
No account managers, no handoffs. You deal directly with the person managing your campaigns.
Specialist knowledge, not generalist guesswork
Deep expertise in ecommerce and home services means faster results and fewer costly mistakes.
No long-term contracts
We keep clients through results, not contracts. Month-to-month with 30 days notice.
Transparent reporting, no fluff
Monthly reports that focus on revenue and profit — not vanity metrics like impressions and clicks.
How We Get You Results
A straightforward process — no jargon, no lengthy onboarding, no waiting months to see results.
Free Account Audit
We analyse your existing Google Ads account (or assess the opportunity if you're starting fresh) and identify exactly where to focus.
Strategy & Setup
We build or restructure your campaigns with a clear strategy — the right keywords, match types, bid strategy and ad copy for your goals.
Launch & Optimise
Campaigns go live with close monitoring in the first 30 days. We make data-driven optimisations weekly to improve performance.
Scale & Report
Once we have a profitable baseline, we scale what's working. Monthly reports keep you fully informed on what matters — ROI.