07410 907104 Google Ads & PPC Management Specialists ยท UK

Ecommerce PPC Management in London

Specialist ecommerce PPC management for online retailers in London. Google Shopping, Search, and Performance Max campaigns managed by a senior specialist with a track record of scaling revenue.

Proven Results From Our Campaigns

17โ€“22x
ROAS
ยฃ20M
Revenue Scaled
ยฃ642k
Profit Generated
10.18%
CVR Achieved
Ecommerce PPC management for retailers in London

Ecommerce PPC in London โ€” The Local Market

London is the UK's largest and most competitive Google Ads market. Click costs across most industries are 30โ€“60% higher than the national average, meaning the cost of a poorly managed campaign is significant. The city's scale also means the opportunity is enormous โ€” businesses that get Google Ads right in London can scale faster than anywhere else in the UK.

Our ecommerce ppc management service in London targets homeowners across all London boroughs, from first-time buyers to high-income households, alongside a large commercial and landlord market. We build campaigns specifically for the London market โ€” with geo-targeting, ad copy, and bid strategies tuned to local search behaviour and competition levels.

What You Get

What's Included in Your Ecommerce PPC Service in London

Everything managed by a senior specialist โ€” no juniors, no account managers, no hidden fees.

Google Shopping

Product feed optimisation and Shopping campaigns structured for maximum visibility and ROAS โ€” by category, margin tier, and priority.

Search Campaigns

Branded and non-branded search campaigns to capture buyers at every stage of intent, from research to purchase.

Performance Max

Strategic PMax with proper asset groups, audience signals, and brand exclusions โ€” not set-and-forget automation.

Feed Management

Ongoing product data optimisation in Google Merchant Center. Feed quality is the single biggest leverage point in Shopping.

Audience Segmentation

Remarketing, customer match, and audience layering to maximise repeat purchase rate and lifetime customer value.

ROAS Reporting

Monthly reports with revenue, ROAS, and spend broken down by campaign type and product category.

How It Works

Our Process for Ecommerce PPC in London

A clear, transparent process from first audit to ongoing management. No lock-in, no surprises.

1

Account & Feed Audit

Full review of your Google Ads account, Merchant Center feed, and conversion tracking to identify where budget is wasted and what's underexplored.

2

Feed Optimisation

Improving product titles, descriptions, GTINs, and custom labels before touching campaigns โ€” the most impactful starting point.

3

Campaign Build & Launch

Campaign structure designed for your product range, margins, and goals โ€” then launched with careful budget controls.

4

Scale & Optimise

Weekly optimisations to bids, negatives, feed data, and audiences. Budget scaled methodically as ROAS data proves performance.

Case Study

ยฃ3M โ†’ ยฃ20M Revenue in 6 Years

UK appliances retailer scaled from ยฃ3M to ยฃ20M annual revenue through Google Shopping and Search campaigns managed by Growth PPC. Consistent 17โ€“22x ROAS maintained throughout.

20x
Avg. ROAS
ยฃ20M
Peak Revenue
Read Case Studies
Why Growth PPC

Why London Businesses Choose Us for Ecommerce PPC

We're not a full-service agency with a PPC department. We're a Google Ads specialist โ€” and that focus shows in the results.

Google Ads Specialists Only

We don't do SEO, social media, or web design. Our entire focus is Google Ads โ€” which means deeper expertise and better results than generalist agencies that spread themselves thin.

Senior Specialist Direct

The person managing your account has 10+ years of Google Ads experience and is the same person you speak to. No account managers passing instructions to junior teams.

Proven Results

17โ€“22x ROAS for an appliances retailer over 6 years. ยฃ642k profit from ยฃ32k ad spend for a London retailer. Real numbers from real accounts โ€” not cherry-picked single months.

No Lock-In Contracts

Rolling monthly agreements with 30 days\' notice. You stay because the results are there โ€” not because you signed something 9 months ago that you can\'t get out of.

FAQ

Ecommerce PPC in London โ€” Frequently Asked Questions

What ecommerce ROAS can I expect from Google Ads?
ROAS varies by product category, price point, margin, and competition. Our clients typically achieve 8โ€“22x ROAS. We'll give you an honest estimate based on your specific products and market during the initial audit.
Do you manage Google Shopping specifically?
Yes โ€” Google Shopping is one of our core specialisms. We manage the full stack: Merchant Center, product feed optimisation, Standard Shopping campaigns, and Performance Max Shopping asset groups.
Can you help a London-based ecommerce business target customers nationally?
Yes. Most ecommerce businesses sell nationally regardless of where they're based. Your London location doesn't restrict who you can target โ€” we'll build campaigns for your actual target audience, whether that's UK-wide or international.
What's your approach to Performance Max for ecommerce?
We use PMax as part of a broader campaign structure โ€” not as a replacement for Standard Shopping. We build proper asset groups, apply audience signals, exclude brand terms, and monitor search term data closely.
How long does it take to improve an underperforming ecommerce account?
Quick structural and feed improvements can show results in 2โ€“4 weeks. Full optimisation of a complex account typically takes 2โ€“3 months. We'll give you a realistic timeline after reviewing your account.
Do you work with small ecommerce businesses or only large retailers?
Both. We work with retailers spending from ยฃ1,500/month on ads up to much larger budgets. What matters is that you have a viable product margin and a functional website โ€” not the size of your business.
Do you help with Google Merchant Center feed errors?
Yes. Feed error resolution is part of our ongoing service. Merchant Center issues (disapproved products, policy violations, feed processing errors) are monitored and resolved as part of your monthly management.
Other Services

More Google Ads Services in London

We offer a full range of paid search services for London businesses. Explore what else we can help with.

Google Ads Management in London

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Google Shopping Management in London

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Need Ecommerce PPC in London?

Get a free audit of your current campaigns โ€” or a fresh strategy if you're just starting out. No obligation, no hard sell.

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07410 907104