Agency Power.
Consultant Accountability.
We scale UK Ecommerce & Home Service brands using 15+ years of in-the-trenches data. No juniors. No unrealistic claims. Just aggressive, profit-first PPC.
The GrowthPPC Edge
High-ticket B2C requires more than just 'clicks.' It requires a surgical focus on margins.
Semantic Sculpting
When CPCs exceed £30, you can't afford a single wasted click. We perform deep N-Gram analysis to identify hidden wastage, sculpting your account to only bid on the high-intent terms that actually lead to contracts.
- Negative Keyword Scripting
- Close Variant Suppression
Profit-Led Bidding
We move beyond ROAS. By integrating your COGS and actual contract values, we optimize for **Profit on Ad Spend (POAS)**. This ensures that even in high-competition markets, your scaling is sustainable.
- Contribution Margin Tracking
- Value-Based Bid Adjustments
1PD CRM Attribution
In Home Services, the win happens offline. We feed your CRM data (signed contracts) back into Google to train the algorithm on what a **real customer** looks like, not just a form fill.
- GCLID & Offline Syncing
- 24/7 Anomaly Detection
The Boutique
Antidote.
"Volume agencies need juniors to survive. I run a zero-bloat model where I manage every account personally. You get the depth of a 15-year strategist, not a trainee."
— Stevie Morris, Founder
Senior-Only Management
No account managers. No interns. Direct accountability for every pound spent.
High-Ticket Specialism
We focus exclusively on Ecommerce and Home Services—markets we have scaled to £20M+.
Vertical Excellence
We dominate these two high-competition verticals.
Ecommerce & D2C
Scale your brand with advanced Feed Optimization and PMax Sculpting. We manage the complexity of multi-SKU accounts, ensuring every product is a profit center.
Home Services
Exclusive lead generation for high-ticket trades. We track every enquiry from the click to the contract, ensuring your acquisition cost is always profitable.