The Growth
Journal.
Technical insights, scaling strategies, and senior-level analysis on the future of B2C performance marketing.
Remarketing & Audience Strategy for PPC: The Complete Senior Playbook
Most PPC accounts treat audiences as an afterthought. Senior media buyers treat them as the primary mechanism for reducing CAC and scaling profitable acquisition.
Quality Score: The Hidden Cost Driver That Decides Your CPC
Quality Score is the most misunderstood metric in Google Ads. A 1-point improvement can cut your CPC by up to 16%—or cost you 25% more for the same position.
Performance Max: The Complete Playbook for Profitable PMax Campaigns
Performance Max is Google's most powerful—and most misunderstood—campaign type. This technical guide shows you how to sculpt PMax into a profit engine, not a budget drain.
Google Shopping Feed Optimisation: The Technical Playbook for Margin-Led Growth
Your Shopping feed is the single most powerful lever in your ecommerce PPC stack. Most businesses treat it as a data export. We treat it as a precision marketing tool.
Enhanced Conversions & Server-Side Tracking: The Foundation Your PPC Depends On
In a post-cookie world, your conversion data is probably wrong. Enhanced conversions and server-side tracking are the technical infrastructure that makes everything else in your PPC stack reliable.
Google Ads Management Cost UK: What You Actually Pay in 2026
UK Google Ads management costs £500-£2000/month typically. Here's what agencies, consultants, and freelancers actually charge—and what you get for your money.
Why Negative Keywords are the Only Way to Protect Your Margins
If you're running Google Ads and not actively managing negative keywords, you're bleeding budget. Accounts with significant spend are wasting thousands every month.
Switching to POAS Bidding in Google Ads: The Strategic Blueprint
Shifting from ROAS to POAS (Profit on Ad Spend) is the smart move for ecommerce businesses that want to focus on actual profit rather than just vanity metrics.
What is a Good ROAS for Ecommerce? UK Industry Benchmarks
Realistic ROAS benchmarks for 2026 and why a generic '4.0x' target might be a liability for your specific business model.
Mastering GA4 for UK Web Insights: Beyond the Dashboard
Learn how to use GA4 to make smarter digital plans and understand customer paths for better UK web insights.
CSS Shopping Partner for UK E-Commerce Success
CSS partners can save businesses up to 20% on clicks and are vital for UK e-commerce success.
How to Audit a Google Ads Account: The Complete Technical Checklist
Auditing a Google Ads account is essential to stop budget leakage and ensure automation is fed with clean, high-quality data. This comprehensive checklist covers seven critical categories to help you reclaim wasted spend.
Case Study: Scaling a UK Appliances Retailer from £3M to £20M
How we scaled a domestic appliances retailer using an intent-based priority funnel and margin-based product segmentation to achieve a 22x ROAS.
Case Study: Scaling a London Sewing Supplier to 20x ROAS
This case study details how we achieved a 20.85 ROAS by overhauling Google Ads architecture and implementing margin-based product segmentation.
Why Your Google Ads Aren't Converting: The Technical Truth
Beyond the landing page—identifying the technical account leaks that kill your conversion rates.
AI in PPC Marketing: This Is Just The Start
How we leverage 1st-party data and custom scripts to guide Google's AI towards profit, not just volume.
The Art of Structuring Your PPC Account for Optimal Performance
A deep dive into semantic account architecture, n-gram analysis, and building a Google Ads structure that scales with your P&L.