Google Ads is one of the most powerful lead generation and revenue channels available to UK businesses — but only when managed properly. Poorly structured campaigns, broad match keywords, and automated bidding strategies left unchecked can burn through budgets with little to show for it.
As a specialist Google Ads agency, we've managed campaigns across ecommerce and home services for over a decade. Our approach is data-driven, transparent, and built around your specific goals — whether that's a target cost per lead, a minimum ROAS, or scaling revenue month on month.
No hidden fees, no junior account managers. A senior PPC specialist manages your campaigns every month.
Keyword research, campaign structure, match types, and ad group architecture built specifically for your goals — not a template copied from another client.
Responsive search ads with multiple headline and description variants, tested over time. Ad copy that qualifies your audience and drives clicks from the right people.
Manual and automated bidding strategies tested and optimised continuously. We don't just set target ROAS and forget — we challenge Google's automation when the data warrants it.
We audit your landing pages and advise on improvements to convert the traffic we send. A great campaign sending clicks to a poor page is still a failing campaign.
Accurate tracking for calls, forms, purchases, and micro-conversions via GA4 and Google Tag Manager — because you can't optimise what you can't measure.
Clear, jargon-free monthly reports showing what's working, what we're testing, and results against targets. You'll always know exactly where your budget is going.
A clear, repeatable process that removes the guesswork — from initial audit through to ongoing monthly management.
We start with a thorough review of your existing Google Ads account — or if you're starting from scratch, a briefing call to understand your business, margins, and goals. We identify the biggest opportunities and the quick wins.
We design a campaign structure around your goals. This includes keyword research and match type strategy, campaign and ad group architecture, ad copy creation, and setting up all tracking before a single penny is spent.
On launch, we monitor performance daily — not weekly. The first 2-4 weeks are critical for gathering data. We watch for budget waste, search term anomalies, and conversion tracking issues early.
Ongoing work includes search term reviews and negative keyword additions, bid adjustments at campaign and keyword level, ad copy testing, audience refinements, and Quality Score improvements.
Each month we send a plain-English performance report, schedule a call to discuss results and strategy, and set priorities for the next 30 days. You're always informed and involved without needing to be hands-on.
We're not a full-service digital agency with a PPC department. We're a Google Ads specialist — and that difference shows in the results.
We don't do SEO, social media, web design, or content. Our entire focus is Google Ads. That depth of specialism is reflected in our results — and in the questions we ask that generalist agencies don't.
When you work with Growth PPC, the person managing your account is the same person who built it — a senior specialist with 10+ years of experience. Not an account manager passing work to someone else.
17–22x ROAS for an appliances retailer over 6 years. £642k profit from £32k ad spend for a London retailer. These are real numbers from real accounts — not cherry-picked from a single good month.
We don't ask for 6 or 12-month contracts. We work on rolling monthly agreements — you stay because the results are there, not because you're locked in. Most clients have been with us for 2+ years.
We work with businesses spending from £1,000/month on Google Ads. Our management fees are based on your monthly ad spend and account complexity — and are always agreed upfront with no hidden costs.
We'll give you a precise quote after a free initial call. We'd rather spend 30 minutes understanding your business than give you a number that doesn't reflect what you actually need.
Get a Free AuditNumbers from real accounts — not industry benchmarks or projections.
Google Shopping and Search campaigns for a UK appliances retailer over 6 years, scaling revenue from £3M to £20M with consistent 17–22x ROAS throughout the entire period.
Google Shopping and Search campaigns generating £642k profit from £32k spend, with a 10.18% conversion rate — 626% above the industry average for the sector.
We work with businesses in cities across the UK. Select your location for specific information about our service in your area.
Get a free audit of your current campaigns — or a fresh strategy if you're starting from scratch. No obligation, just honest advice.
Get a free audit of your account — no obligation, no sales pitch. Just honest insight into what's working and what isn't.
07410 907104