The security installation market on Google Ads spans two very different buyer types: homeowners planning CCTV and alarm installations for personal security, and commercial clients planning access control, monitored systems, and large-scale CCTV deployments. Both are viable markets on Google Ads, but they require completely different campaign structures, keywords, ad copy, and landing pages — combining them into a single campaign is one of the most expensive mistakes security companies make.
We manage security Google Ads with residential and commercial campaigns built separately from day one. We also structure by system type — CCTV, alarms, access control, and monitored systems all attract buyers with different urgency levels, budget expectations, and decision timelines. This precision lets us put the right message in front of the right buyer at the right cost, rather than spending broadly and hoping for relevance.
No hidden fees, no junior account managers. A senior PPC specialist manages your campaigns every month.
Completely separate campaigns for residential and commercial security — different keywords, different ad copy, different landing pages, different budget allocation.
Separate ad groups for CCTV installation, burglar alarms, access control, smart security, and monitoring contracts — each with messaging appropriate to that system and buyer.
Ad copy that leads with NSI or SSAIB accreditation — essential for commercial clients and for monitored alarm systems where insurers often require certified installation.
Campaigns targeted to your installation area — with the option to extend commercial targeting to a wider geographic radius if appropriate for your business.
Full tracking for calls and survey booking forms — every lead attributed to the system type and keyword that generated it.
Monthly reports on leads, cost per lead, and spend by system type and residential/commercial split — so you always know where your pipeline is coming from.
A clear, repeatable process that removes the guesswork — from initial audit through to ongoing monthly management.
We map search demand for both residential and commercial security in your area — understanding the volume split, typical CPCs, and which system types offer the best combination of volume and margin before designing your campaign structure.
Residential and commercial campaigns built separately, with system-type ad groups, accreditation-led ad copy, and call extensions that drive immediate contact.
Full call and form tracking before launch. Every lead attributed from day one.
Monthly search term review, bid adjustments by system type, and ad copy testing — steadily improving cost per qualified enquiry in both residential and commercial campaigns.
Monthly reports with residential and commercial lead volumes, cost per lead, and spend by system type. We discuss results and plan the month ahead.
We're not a full-service digital agency with a PPC department. We're a Google Ads specialist — and that difference shows in the results.
We don't do SEO, social media, web design, or content. Our entire focus is Google Ads. That depth of specialism is reflected in our results — and in the questions we ask that generalist agencies don't.
When you work with Growth PPC, the person managing your account is the same person who built it — a senior specialist with 10+ years of experience. Not an account manager passing work to someone else.
17–22x ROAS for an appliances retailer over 6 years. £642k profit from £32k ad spend for a London retailer. These are real numbers from real accounts — not cherry-picked from a single good month.
We don't ask for 6 or 12-month contracts. We work on rolling monthly agreements — you stay because the results are there, not because you're locked in. Most clients have been with us for 2+ years.
We work with security companies spending from £500/month on Google Ads. Most clients generate strong lead volumes at £900–£1,800/month across residential and commercial campaigns. Fixed monthly management fee — no lock-in.
We'll give you a precise quote after a free initial call. We'd rather spend 30 minutes understanding your business than give you a number that doesn't reflect what you actually need.
Get a Free AuditNumbers from real accounts — not industry benchmarks or projections.
Google Shopping and Search campaigns for a UK appliances retailer over 6 years, scaling revenue from £3M to £20M with consistent 17–22x ROAS throughout the entire period.
Google Shopping and Search campaigns generating £642k profit from £32k spend, with a 10.18% conversion rate — 626% above the industry average for the sector.
Get a free audit of your current campaigns — or a fresh strategy if you're starting from scratch. No obligation, just honest advice.
Get a free audit of your account — no obligation, no sales pitch. Just honest insight into what's working and what isn't.
07410 907104