The decorating market is one of the most consistently searched home service categories on Google in the UK. Interior painting, exterior painting, and wallpapering generate steady search volumes year-round, with seasonal peaks in spring and autumn. For a decorator who converts enquiries well, Google Ads can be one of the most reliable sources of new work available.
The challenge in the decorating market is competition and quality filtering. Rates vary enormously — from sole traders charging day rates to established firms with significant projects — and buyers don't always know what they're getting until the quote lands. We build ad copy and landing pages that attract the right calibre of client for your specific price point, and use negative keywords and geo-targeting to keep spend focused on enquiries with genuine potential.
No hidden fees, no junior account managers. A senior PPC specialist manages your campaigns every month.
Separate ad groups for interior painting, exterior painting, commercial decorating, and wallpapering — each with the right keywords, bids, and messaging for that service type.
Campaigns restricted to your service area — ensuring every click comes from a buyer within the area you work. Decorating is intensely local; travel time directly affects margin.
Ad copy that emphasises your accreditations, years of experience, portfolio quality, and finish standard — attracting buyers who value craftsmanship over the cheapest quote.
Call tracking and quote form tracking so every enquiry is attributed to the service type and keyword that generated it. You know what's working and what isn't.
Negatives blocking DIY decorating content, trade supply searches, paint manufacturer queries, job-seeker traffic, and commercial-only searches if you work residential.
Monthly reports on leads, cost per lead, and spend — with plain-English commentary on performance and next steps.
A clear, repeatable process that removes the guesswork — from initial audit through to ongoing monthly management.
We research decorating search volumes and CPCs in your specific area — identifying the service types that generate the strongest enquiry volume at the most achievable cost per lead for your market.
Service-split campaigns geo-targeted to your area with quality-signal ad copy, portfolio extensions, and call tracking from day one.
Call and form tracking configured before launch. Every lead attributed correctly from the start.
Monthly search term review, bid adjustments, and ad copy testing — steadily reducing your cost per qualified enquiry as data accumulates.
Monthly performance report with lead volume, cost per lead, and what we're doing next. You stay informed without needing to be hands-on.
We're not a full-service digital agency with a PPC department. We're a Google Ads specialist — and that difference shows in the results.
We don't do SEO, social media, web design, or content. Our entire focus is Google Ads. That depth of specialism is reflected in our results — and in the questions we ask that generalist agencies don't.
When you work with Growth PPC, the person managing your account is the same person who built it — a senior specialist with 10+ years of experience. Not an account manager passing work to someone else.
17–22x ROAS for an appliances retailer over 6 years. £642k profit from £32k ad spend for a London retailer. These are real numbers from real accounts — not cherry-picked from a single good month.
We don't ask for 6 or 12-month contracts. We work on rolling monthly agreements — you stay because the results are there, not because you're locked in. Most clients have been with us for 2+ years.
We work with painters and decorators spending from £400/month on Google Ads. Most clients find a consistent flow of enquiries at £600–£1,200/month. Fixed monthly management fee — no percentage of spend, no lock-in.
We'll give you a precise quote after a free initial call. We'd rather spend 30 minutes understanding your business than give you a number that doesn't reflect what you actually need.
Get a Free AuditNumbers from real accounts — not industry benchmarks or projections.
Google Shopping and Search campaigns for a UK appliances retailer over 6 years, scaling revenue from £3M to £20M with consistent 17–22x ROAS throughout the entire period.
Google Shopping and Search campaigns generating £642k profit from £32k spend, with a 10.18% conversion rate — 626% above the industry average for the sector.
Get a free audit of your current campaigns — or a fresh strategy if you're starting from scratch. No obligation, just honest advice.
Get a free audit of your account — no obligation, no sales pitch. Just honest insight into what's working and what isn't.
07410 907104