Profit-First
Ecommerce PPC.
We don't just manage clicks; we manage your Contribution Margin. From £3M to £20M turnover, we build the technical infrastructure that scales retail brands sustainably.
The Math of
Scale.
Scaling an Ecommerce brand is a delicate balance of **Volume vs. Efficiency**. Most agencies push for more revenue at the expense of profit. We take the opposite approach.
"We optimize for POAS (Profit on Ad Spend). If you scale 500% but your margins drop 10%, you're losing money. We integrate your COGS to ensure every pound spent drives real bottom-line growth."
1PD CRM Attribution
We bypass cookie loss using First-Party Data (1PD). We feed your CRM data directly into Google's Enhanced Conversions to find your true attribution and LTV.
Dynamic Feed Sculpting
We don't just 'optimize' feeds. We use custom SQL logic and scripts to rewrite titles based on real-time search intent and margin-based custom labeling.
The GrowthPPC Pillars:
Technical Authority
Beyond basic management. This is how we scale.
Budget Orchestration
We don't use shared budgets. We orchestrate spend across Search, Shopping, and Video based on incremental lift. We identify the 'sweet spot' where additional spend yields diminishing returns.
SKU-Level Profitability
Many products are revenue-rich but profit-poor. We audit your entire catalog to segment 'Hero Products' from 'Zombies,' ensuring your ad spend is always allocated to your most profitable assets.
Custom Bid Sculpting
We build custom scripts to override Google's automated bidding when signals suggest an anomaly—like a competitor stock-out or a sudden trend—allowing us to scale faster than the algorithm.
£3M to £20M
Scale.
"By implementing a profit-led bidding strategy and surgical feed optimization, we helped a domestic appliance brand dominate the UK market. Rebuilt tracking allowed for 100% margin transparency."
Scale Sustainability
"Our goal isn't just to spend your budget. It's to build a predictable revenue engine that scales with your supply chain, your stock levels, and your bottom-line goals."
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