The solar panel market in the UK has undergone a fundamental shift. Rising energy costs, government incentives, and growing environmental awareness have created a market where search volumes are consistently high and buyer intent is strong. Average system values of £8,000–£20,000+ for combined solar and battery storage mean the ROI from well-managed Google Ads campaigns is exceptional for MCS-accredited installers who convert enquiries effectively.
The competitive challenge in solar is differentiating from national comparison platforms and lead generation services that have flooded the market. Homeowners searching for solar installation often land on lead generation sites that sell their details to multiple installers simultaneously — creating a race to the bottom on price. We build campaigns that drive homeowners directly to your business, establishing trust and credibility before the first contact is made.
No hidden fees, no junior account managers. A senior PPC specialist manages your campaigns every month.
Separate campaigns for solar panels, battery storage (Tesla Powerwall, GivEnergy, etc.), and EV charger installation — each targeting distinct buyer intent and qualification criteria.
Ad copy that leads with your MCS accreditation, manufacturer partnerships, and local installation team — the trust signals that differentiate you from comparison platforms and unaccredited installers.
Where current and accurate, ad copy references relevant government schemes — a key decision-making factor for buyers on the fence about the upfront investment.
Campaigns targeted to your installation area — ensuring leads come from homeowners within the radius your team can serve efficiently.
Full tracking for calls and survey booking forms — every lead attributed to the product and keyword that generated it.
Monthly reports on survey leads, cost per lead, and spend by product — with market commentary on grant landscape changes and competitor activity.
A clear, repeatable process that removes the guesswork — from initial audit through to ongoing monthly management.
We research solar search volumes and CPCs in your area across solar panels, battery storage, and EV chargers — building a realistic picture of the lead opportunity and cost before committing budget.
Product-specific campaigns with MCS-led ad copy, geo-targeting, and survey booking landing pages that build trust and convert research-mode buyers into booked appointments.
Call and form tracking configured before launch. Every lead attributed from day one with clean conversion data.
Monthly search term review, bid adjustments, and ad copy updates — keeping campaigns aligned with current buyer intent and reflecting any changes in the grant or incentive landscape.
Monthly reports with survey leads, cost per lead, and spend. We discuss results, market conditions, and the month ahead — including any planned budget changes.
We're not a full-service digital agency with a PPC department. We're a Google Ads specialist — and that difference shows in the results.
We don't do SEO, social media, web design, or content. Our entire focus is Google Ads. That depth of specialism is reflected in our results — and in the questions we ask that generalist agencies don't.
When you work with Growth PPC, the person managing your account is the same person who built it — a senior specialist with 10+ years of experience. Not an account manager passing work to someone else.
17–22x ROAS for an appliances retailer over 6 years. £642k profit from £32k ad spend for a London retailer. These are real numbers from real accounts — not cherry-picked from a single good month.
We don't ask for 6 or 12-month contracts. We work on rolling monthly agreements — you stay because the results are there, not because you're locked in. Most clients have been with us for 2+ years.
We work with solar companies spending from £800/month on Google Ads. Given average system values, most clients find strong ROI at £1,500–£3,000/month. Fixed monthly management fee — no percentage of spend, no lock-in.
We'll give you a precise quote after a free initial call. We'd rather spend 30 minutes understanding your business than give you a number that doesn't reflect what you actually need.
Get a Free AuditNumbers from real accounts — not industry benchmarks or projections.
Google Shopping and Search campaigns for a UK appliances retailer over 6 years, scaling revenue from £3M to £20M with consistent 17–22x ROAS throughout the entire period.
Google Shopping and Search campaigns generating £642k profit from £32k spend, with a 10.18% conversion rate — 626% above the industry average for the sector.
Get a free audit of your current campaigns — or a fresh strategy if you're starting from scratch. No obligation, just honest advice.
Get a free audit of your account — no obligation, no sales pitch. Just honest insight into what's working and what isn't.
07410 907104