Kitchen projects represent some of the highest average order values in the home improvement sector — typically £8,000 to £35,000+ for a fitted kitchen. That scale means Google Ads can be extraordinarily profitable for kitchen companies, but it also means the cost of poorly qualified leads is significant. A campaign that generates 50 enquiries from buyers expecting IKEA prices is worse than one generating 15 serious prospects.
Our kitchen Google Ads management is built around lead quality, not just lead volume. We structure campaigns around buyer intent, use ad copy that pre-qualifies visitors by quality and budget, and build landing pages that convert the right kind of enquiry. The result is a pipeline of genuine prospects — homeowners ready to commission, not just browse.
No hidden fees, no junior account managers. A senior PPC specialist manages your campaigns every month.
Separate campaigns for fitted kitchens, kitchen design, kitchen renovations, and kitchen extensions — each structured to capture buyers at the right stage of their decision journey.
Campaigns targeted to your installation area — by radius, postcode, or named locations. Every click comes from a homeowner you can realistically serve.
Ad copy that emphasises your design process, showroom experience, installation quality, and project guarantees — positioning you above price-comparison buyers and lead generation platforms.
Full tracking for inbound calls, online quote requests, and showroom appointment bookings — so every conversion is attributed to the right campaign and keyword.
Extensive negatives blocking flat-pack, IKEA-related, rental property, DIY assembly, and student accommodation searches — keeping spend on homeowners commissioning a serious kitchen project.
Monthly reports on leads, cost per lead by campaign, and spend — with commentary on lead quality signals and what we're doing to improve the pipeline the following month.
A clear, repeatable process that removes the guesswork — from initial audit through to ongoing monthly management.
We map kitchen search demand in your area — volumes, CPCs, competitor presence — and recommend a campaign structure and budget based on your specific product range and target market.
Intent-led campaigns built with geo-targeting, quality-signal ad copy, and landing pages designed to convert serious buyers into quote requests and showroom appointments.
Full tracking for calls, quote forms, and showroom bookings configured before launch. Every lead attributed from day one.
Ongoing search term review focused on lead quality as well as volume — adding negatives that filter low-intent traffic and shifting budget toward keywords generating the strongest enquiries.
Each month we review lead volume, cost per enquiry, and lead quality signals — then plan the next month's priorities. You're always informed without needing to be hands-on.
We're not a full-service digital agency with a PPC department. We're a Google Ads specialist — and that difference shows in the results.
We don't do SEO, social media, web design, or content. Our entire focus is Google Ads. That depth of specialism is reflected in our results — and in the questions we ask that generalist agencies don't.
When you work with Growth PPC, the person managing your account is the same person who built it — a senior specialist with 10+ years of experience. Not an account manager passing work to someone else.
17–22x ROAS for an appliances retailer over 6 years. £642k profit from £32k ad spend for a London retailer. These are real numbers from real accounts — not cherry-picked from a single good month.
We don't ask for 6 or 12-month contracts. We work on rolling monthly agreements — you stay because the results are there, not because you're locked in. Most clients have been with us for 2+ years.
We work with kitchen companies spending from £800/month on Google Ads. Given average job values, most clients find strong ROI at £1,500–£3,000/month ad spend. Fixed monthly management fee — no percentage of spend, no lock-in.
We'll give you a precise quote after a free initial call. We'd rather spend 30 minutes understanding your business than give you a number that doesn't reflect what you actually need.
Get a Free AuditNumbers from real accounts — not industry benchmarks or projections.
Google Shopping and Search campaigns for a UK appliances retailer over 6 years, scaling revenue from £3M to £20M with consistent 17–22x ROAS throughout the entire period.
Google Shopping and Search campaigns generating £642k profit from £32k spend, with a 10.18% conversion rate — 626% above the industry average for the sector.
Get a free audit of your current campaigns — or a fresh strategy if you're starting from scratch. No obligation, just honest advice.
Get a free audit of your account — no obligation, no sales pitch. Just honest insight into what's working and what isn't.
07410 907104