Roofing is a high-value, high-consideration purchase. Homeowners researching roofers compare multiple quotes, check reviews, and look for credibility signals before picking up the phone. Your Google Ads campaigns need to reflect that buying behaviour — not just chase the cheapest click.
We build roofing campaigns that attract serious enquiries, not tyre-kickers. By separating job types, targeting the right geographic areas, and writing ad copy that pre-qualifies callers, we generate roofing leads at a cost per enquiry that leaves a healthy margin on every job.
No hidden fees, no junior account managers. A senior PPC specialist manages your campaigns every month.
Campaigns targeted to your exact service area — specific towns, postcode districts, or a radius from your base. We don't let budget bleed into areas you can't realistically cover.
Separate ad groups for roof repairs, roof replacements, gutter work, flat roofing, and commercial roofing — each with the right keywords, bids, and ad copy for that job type.
Roofing demand peaks after storms and in spring. We adjust budgets proactively to capture peak demand while scaling back during quieter periods to preserve your spend.
Every call and form submission from Google Ads is tracked and attributed to the campaign and keyword that generated it — giving us the data to optimise for lead quality, not just volume.
Sitelinks, callouts, and call extensions to maximise your ad's footprint on the page — improving both click-through rate and the quality of information callers see before they contact you.
Negative keywords, tight match types, and ad copy that pre-qualifies enquiries — so you spend less time quoting jobs that were never going to convert.
A clear, repeatable process that removes the guesswork — from initial audit through to ongoing monthly management.
We research roofing search volumes, typical CPCs, and competitor activity in your service area before recommending a budget or building any campaigns.
Geo-targeted campaigns split by job type — repairs, replacements, guttering, flat roofing, and commercial. Each structured to attract the right enquiry at the right cost.
Call and form tracking configured before going live. From day one, every lead has an attribution trail back to the campaign and keyword that generated it.
Weekly search term review, bid adjustments, and ad copy testing. As we identify which job types and keywords generate the best leads, we shift budget toward them.
We plan budget changes in advance around seasonal demand — spring/summer uplift, post-storm reactive spend, and quieter winter periods — so you're always competitive when demand is highest.
We're not a full-service digital agency with a PPC department. We're a Google Ads specialist — and that difference shows in the results.
We don't do SEO, social media, web design, or content. Our entire focus is Google Ads. That depth of specialism is reflected in our results — and in the questions we ask that generalist agencies don't.
When you work with Growth PPC, the person managing your account is the same person who built it — a senior specialist with 10+ years of experience. Not an account manager passing work to someone else.
17–22x ROAS for an appliances retailer over 6 years. £642k profit from £32k ad spend for a London retailer. These are real numbers from real accounts — not cherry-picked from a single good month.
We don't ask for 6 or 12-month contracts. We work on rolling monthly agreements — you stay because the results are there, not because you're locked in. Most clients have been with us for 2+ years.
We work with roofing businesses spending from £600/month on ads. Most clients achieve strong lead volumes at £1,000–£2,000/month ad spend. Our management fee is a fixed monthly amount — no percentage of spend.
We'll give you a precise quote after a free initial call. We'd rather spend 30 minutes understanding your business than give you a number that doesn't reflect what you actually need.
Get a Free AuditNumbers from real accounts — not industry benchmarks or projections.
Google Shopping and Search campaigns for a UK appliances retailer over 6 years, scaling revenue from £3M to £20M with consistent 17–22x ROAS throughout the entire period.
Google Shopping and Search campaigns generating £642k profit from £32k spend, with a 10.18% conversion rate — 626% above the industry average for the sector.
Get a free audit of your current campaigns — or a fresh strategy if you're starting from scratch. No obligation, just honest advice.
Get a free audit of your account — no obligation, no sales pitch. Just honest insight into what's working and what isn't.
07410 907104