Plumbing is one of the most competitive local markets on Google Ads in the UK. High click costs, broad match waste, and smart campaigns that bleed budget on irrelevant searches are the three most common problems we see in plumber accounts.
We specialise in local service campaigns for tradespeople. Our plumber Google Ads management focuses on what matters: generating phone calls and form enquiries from qualified local homeowners and landlords — tracked, measured, and optimised to reduce your cost per lead month on month.
No hidden fees, no junior account managers. A senior PPC specialist manages your campaigns every month.
Geo-targeted campaigns focused precisely on your service area — whether that's a 10-mile radius, specific towns, or a set of postcodes. No spend outside the areas you actually cover.
Separate campaigns for emergency call-outs (high urgency, higher CPC) and planned work like boiler installations and bathroom plumbing — so budgets and bids are right for each job type.
Every phone call from Google Ads is tracked with a dedicated number. You see exactly which campaigns and keywords drive calls, allowing us to optimise for leads rather than clicks.
Ad copy highlighting your response time, relevant accreditations (Gas Safe, CIPHE), and local presence. Copy that pre-qualifies callers and builds trust before they even click.
Negative keyword lists built to prevent budget waste on brand searches, supplier queries, job-seeker traffic, and competitor terms irrelevant to your business.
Transparent monthly reporting: total leads, cost per lead by campaign, call recordings summary, and what we're doing next month to improve performance.
A clear, repeatable process that removes the guesswork — from initial audit through to ongoing monthly management.
We analyse search volumes and average CPCs for plumbing keywords in your specific service area, and recommend a realistic ad budget based on your target number of leads per month.
We build geo-targeted campaigns with separate ad groups for emergency work, boiler installations, general plumbing, and bathroom fitting. Each with tailored keywords, bids, and ad copy.
Call tracking numbers and contact form tracking are set up before launch — so from day one, every lead is attributed to the right campaign.
Campaigns go live with conservative bids that we adjust based on early data. The first 2-4 weeks are monitored daily for budget waste and conversion anomalies.
Ongoing: search term review and negatives, bid adjustments, ad copy testing, and landing page recommendations — all focused on reducing your cost per qualified lead.
We're not a full-service digital agency with a PPC department. We're a Google Ads specialist — and that difference shows in the results.
We don't do SEO, social media, web design, or content. Our entire focus is Google Ads. That depth of specialism is reflected in our results — and in the questions we ask that generalist agencies don't.
When you work with Growth PPC, the person managing your account is the same person who built it — a senior specialist with 10+ years of experience. Not an account manager passing work to someone else.
17–22x ROAS for an appliances retailer over 6 years. £642k profit from £32k ad spend for a London retailer. These are real numbers from real accounts — not cherry-picked from a single good month.
We don't ask for 6 or 12-month contracts. We work on rolling monthly agreements — you stay because the results are there, not because you're locked in. Most clients have been with us for 2+ years.
We work with plumbing businesses spending from £500/month on ads. Most clients achieve meaningful lead volumes at £800–£1,500/month ad spend. Our management fee is fixed monthly — no percentage of spend, no surprises.
We'll give you a precise quote after a free initial call. We'd rather spend 30 minutes understanding your business than give you a number that doesn't reflect what you actually need.
Get a Free AuditNumbers from real accounts — not industry benchmarks or projections.
Google Shopping and Search campaigns for a UK appliances retailer over 6 years, scaling revenue from £3M to £20M with consistent 17–22x ROAS throughout the entire period.
Google Shopping and Search campaigns generating £642k profit from £32k spend, with a 10.18% conversion rate — 626% above the industry average for the sector.
Get a free audit of your current campaigns — or a fresh strategy if you're starting from scratch. No obligation, just honest advice.
Get a free audit of your account — no obligation, no sales pitch. Just honest insight into what's working and what isn't.
07410 907104