Google Shopping Management That Scales Revenue
Specialist Google Shopping management for UK retailers. We optimise your product feed, campaign structure, and bidding to win more placement, improve CTR, and maximise ROAS — consistently.
Google Shopping is the highest-ROI channel for most UK ecommerce retailers — but it's also one of the most mismanaged. The majority of Shopping accounts we audit have the same problems: poor product feed data, no campaign segmentation, and over-reliance on Performance Max with zero controls.
Our Google Shopping management service starts with the fundamentals — feed quality and campaign structure — before touching bids. Get these right and performance compounds. Get them wrong and no amount of bid management will fix the underlying issues.
No hidden fees, no junior account managers. A senior PPC specialist manages your campaigns every month.
Title, description, GTIN, image, and custom label optimisation in Google Merchant Center. Feed quality is the single biggest lever in Google Shopping performance — most retailers significantly underinvest here.
Account health monitoring, feed error resolution, policy compliance, and Merchant Center diagnostic reviews to keep your products eligible and visible.
Standard Shopping and Performance Max campaigns structured by product category, margin tier, and priority level — so budget flows to your most profitable lines.
Product-level bid management using target ROAS, enhanced CPC, and manual strategies depending on what the data supports. Adjusted by category, margin, and seasonal demand.
Regular search term analysis and negative keyword additions to prevent spend on irrelevant queries — especially important for broad product categories.
Monthly product-level performance reports showing ROAS, revenue, spend, and CTR by category — so you know which products are driving growth and which need attention.
A clear, repeatable process that removes the guesswork — from initial audit through to ongoing monthly management.
A full review of your current product feed quality, Merchant Center health, campaign structure, and historic performance data. We identify every feed error, missing attribute, and structural issue before making changes.
We improve product titles (the most impactful ranking factor), descriptions, images, GTINs, product types, and custom labels. This phase alone often improves ROAS significantly before any campaign changes.
We build or restructure Shopping and Performance Max campaigns with the right segmentation for your product range — by category, margin tier, bestseller status, or seasonal priority.
We establish baseline bids, monitor performance against target ROAS, and adjust continuously — at product group level, not just campaign level.
Monthly reports with product-level performance breakdowns, feed health updates, what changed in the last 30 days, and priorities for the next month.
We're not a full-service digital agency with a PPC department. We're a Google Ads specialist — and that difference shows in the results.
We don't do SEO, social media, web design, or content. Our entire focus is Google Ads. That depth of specialism is reflected in our results — and in the questions we ask that generalist agencies don't.
When you work with Growth PPC, the person managing your account is the same person who built it — a senior specialist with 10+ years of experience. Not an account manager passing work to someone else.
17–22x ROAS for an appliances retailer over 6 years. £642k profit from £32k ad spend for a London retailer. These are real numbers from real accounts — not cherry-picked from a single good month.
We don't ask for 6 or 12-month contracts. We work on rolling monthly agreements — you stay because the results are there, not because you're locked in. Most clients have been with us for 2+ years.
We work with retailers spending from £1,000/month on Google Shopping. Management fees depend on your product range size and the complexity of feed work required — always agreed upfront.
We'll give you a precise quote after a free initial call. We'd rather spend 30 minutes understanding your business than give you a number that doesn't reflect what you actually need.
Get a Free AuditNumbers from real accounts — not industry benchmarks or projections.
Google Shopping and Search campaigns for a UK appliances retailer over 6 years, scaling revenue from £3M to £20M with consistent 17–22x ROAS throughout the entire period.
Google Shopping and Search campaigns generating £642k profit from £32k spend, with a 10.18% conversion rate — 626% above the industry average for the sector.
We work with businesses in cities across the UK. Select your location for specific information about our service in your area.
Get a free audit of your current campaigns — or a fresh strategy if you're starting from scratch. No obligation, just honest advice.
Get a free audit of your account — no obligation, no sales pitch. Just honest insight into what's working and what isn't.
07410 907104