Ecommerce PPC is one of the most complex and competitive forms of Google Ads. With hundreds or thousands of products, multiple campaign types, and constant algorithm changes from Google, it's easy for ecommerce campaigns to stagnate or bleed budget without a specialist at the wheel.
We've been managing ecommerce Google Ads campaigns for over a decade — from small independent retailers to businesses turning over £20M+ per year. Our process is built around maximising ROAS while scaling spend sustainably, using real data rather than Google's default automation.
No hidden fees, no junior account managers. A senior PPC specialist manages your campaigns every month.
Product feed optimisation and Shopping campaigns structured for maximum visibility and ROAS — including priority campaigns, bidding by margin tier, and competitive positioning.
Branded and non-branded search campaigns to capture buyers at every stage of intent. Including competitor campaigns, category keywords, and brand protection.
Strategic use of PMax with proper asset groups, audience signals, brand exclusions, and search term monitoring — not the set-and-forget approach most agencies take.
Ongoing product title, description, and attribute optimisation in Google Merchant Center. Feed quality directly impacts Shopping ranking — most retailers underinvest here.
Remarketing lists, customer match, and audience layering across all campaign types to maximise lifetime value and repeat purchase rate.
Target ROAS bidding strategies fine-tuned by product category, margin, and seasonality — with manual overrides when automation underperforms.
A clear, repeatable process that removes the guesswork — from initial audit through to ongoing monthly management.
We start with a full review of your Google Ads account structure, Merchant Center feed quality, conversion tracking setup, and historic performance. We identify where budget is being wasted and what's been underexplored.
We design a campaign structure suited to your product range, margins, and growth targets. This includes how to split Shopping vs Search vs PMax, how to structure product groups, and which bidding strategies to use.
Before launching new campaigns, we improve your product feed — product titles, descriptions, GTINs, images, and custom labels. Feed quality is the foundation of Google Shopping performance.
Campaigns go live with careful budget controls. We gather data, prove ROAS at smaller spend, then scale budgets methodically as performance data warrants.
Weekly work on search term negatives, bid adjustments, audience lists, ad copy, feed updates, and competitor monitoring. Ecommerce PPC is never 'done' — compounding improvements drive compounding results.
We're not a full-service digital agency with a PPC department. We're a Google Ads specialist — and that difference shows in the results.
We don't do SEO, social media, web design, or content. Our entire focus is Google Ads. That depth of specialism is reflected in our results — and in the questions we ask that generalist agencies don't.
When you work with Growth PPC, the person managing your account is the same person who built it — a senior specialist with 10+ years of experience. Not an account manager passing work to someone else.
17–22x ROAS for an appliances retailer over 6 years. £642k profit from £32k ad spend for a London retailer. These are real numbers from real accounts — not cherry-picked from a single good month.
We don't ask for 6 or 12-month contracts. We work on rolling monthly agreements — you stay because the results are there, not because you're locked in. Most clients have been with us for 2+ years.
We work with ecommerce businesses spending from £1,500/month on Google Ads. Ecommerce campaigns require more active management than lead gen — our fees reflect that. Always agreed upfront, with no lock-in contracts.
We'll give you a precise quote after a free initial call. We'd rather spend 30 minutes understanding your business than give you a number that doesn't reflect what you actually need.
Get a Free AuditNumbers from real accounts — not industry benchmarks or projections.
Google Shopping and Search campaigns for a UK appliances retailer over 6 years, scaling revenue from £3M to £20M with consistent 17–22x ROAS throughout the entire period.
Google Shopping and Search campaigns generating £642k profit from £32k spend, with a 10.18% conversion rate — 626% above the industry average for the sector.
We work with businesses in cities across the UK. Select your location for specific information about our service in your area.
Get a free audit of your current campaigns — or a fresh strategy if you're starting from scratch. No obligation, just honest advice.
Get a free audit of your account — no obligation, no sales pitch. Just honest insight into what's working and what isn't.
07410 907104