Can reminding someone about their forgotten shopping cart boost sales? You might be surprised. Facebook ads for left-behind carts are a great way for shops to reach out again. With about 70.19% of carts left (Baymard Institute), it's key to try and get those potential sales back. Shockingly, shops lose about $260 billion a year […]

Let me present the definitive guide to creating irresistibly persuasive offers by combining both the practical attributes and their psychological underpinnings. 1. Value-Cost Gap Practical Implementation: The perceived value must dramatically exceed the stated price, creating cognitive tension that makes the offer feel like an opportunity too good to miss. Psychological Drivers: Real-World Example: Booking.com's […]

Lets delve into the fascinating world of e-commerce optimisation. It's a realm where the principles of behavioural economics and psychological insights can yield extraordinary results. Let's explore some strategies that can dramatically boost your online sales, peppered with personal observations and real-world examples. The Psychology of Choice Architecture One of the most powerful tools in […]

Google Analytics is a powerful tool for understanding your website's performance, but not all metrics are created equal. Some metrics, known as vanity metrics, may look impressive but don't provide actionable insights to improve your business. On the other hand, actionable metrics give you valuable information to make data-driven decisions and optimize your website for […]