Loft conversions are one of the highest-value home improvement searches on Google in the UK. Average project values of £25,000–£60,000+ mean that even a handful of well-qualified leads per month can justify a substantial Google Ads investment. The challenge is that the path from first search to signed contract is long — typically 4–12 weeks — which means campaigns need to be managed for pipeline value, not just immediate conversion.
We build loft conversion campaigns around conversion type, not just geography. A homeowner searching for a dormer conversion has different expectations, a different budget, and a different planning situation than one searching for a Velux or mansard. Lumping these into a single campaign produces generic ad copy that converts at a fraction of the rate of precisely targeted alternatives.
No hidden fees, no junior account managers. A senior PPC specialist manages your campaigns every month.
Separate campaigns and ad groups for dormer conversions, Velux conversions, hip-to-gable conversions, and mansard conversions — each with precise keywords, bids, and ad copy for that conversion type.
Campaigns targeted to the specific areas you build in — by postcode, town, or radius. No spend wasted on enquiries outside your build zone.
Ad copy that leads with your completed projects, planning success rate, and project management expertise — the credibility signals that convert serious buyers in a high-consideration market.
Call tracking and quote form tracking so every enquiry is attributed to the campaign and keyword that generated it — giving us the data to optimise for lead quality, not just volume.
Negatives blocking DIY conversion content, planning-only research queries, structural engineering information searches, and job-seeker traffic — keeping spend on buyers with commissioning intent.
Monthly reports on lead volume, cost per lead by conversion type, and spend — with a focus on pipeline value rather than just immediate conversion metrics.
A clear, repeatable process that removes the guesswork — from initial audit through to ongoing monthly management.
We research loft conversion search demand by type in your area — identifying which conversion types have the best volume and achievable lead cost relative to your project capability.
Conversion-type campaigns geo-targeted to your build area, with portfolio-led ad copy and landing pages designed to convert serious enquiries.
Call and form tracking configured before launch. Every lead attributed from day one.
Monthly search term reviews and bid adjustments, accounting for the longer decision cycle in loft conversions — we measure pipeline quality, not just click-to-lead conversion.
Monthly reports with lead volume, cost per enquiry, and an honest assessment of pipeline quality. We track the conversion type split and adjust budget based on what's generating the most valuable projects.
We're not a full-service digital agency with a PPC department. We're a Google Ads specialist — and that difference shows in the results.
We don't do SEO, social media, web design, or content. Our entire focus is Google Ads. That depth of specialism is reflected in our results — and in the questions we ask that generalist agencies don't.
When you work with Growth PPC, the person managing your account is the same person who built it — a senior specialist with 10+ years of experience. Not an account manager passing work to someone else.
17–22x ROAS for an appliances retailer over 6 years. £642k profit from £32k ad spend for a London retailer. These are real numbers from real accounts — not cherry-picked from a single good month.
We don't ask for 6 or 12-month contracts. We work on rolling monthly agreements — you stay because the results are there, not because you're locked in. Most clients have been with us for 2+ years.
We work with loft conversion companies spending from £800/month on Google Ads. Given average project values, most clients find strong ROI at £1,500–£3,000/month ad spend. Fixed monthly management fee — no lock-in.
We'll give you a precise quote after a free initial call. We'd rather spend 30 minutes understanding your business than give you a number that doesn't reflect what you actually need.
Get a Free AuditNumbers from real accounts — not industry benchmarks or projections.
Google Shopping and Search campaigns for a UK appliances retailer over 6 years, scaling revenue from £3M to £20M with consistent 17–22x ROAS throughout the entire period.
Google Shopping and Search campaigns generating £642k profit from £32k spend, with a 10.18% conversion rate — 626% above the industry average for the sector.
Get a free audit of your current campaigns — or a fresh strategy if you're starting from scratch. No obligation, just honest advice.
Get a free audit of your account — no obligation, no sales pitch. Just honest insight into what's working and what isn't.
07410 907104