Driveway installation is a strong Google Ads market with high search volumes, good seasonal peaks, and clear buyer intent signals. Homeowners searching for "block paving installers near me" or "resin bound driveway quotes" are almost always at or near the point of enquiry — which means well-targeted campaigns can deliver leads at a cost that makes strong commercial sense.
The key to driveway Google Ads performance is surface-type separation and tight geographic targeting. Resin bound and block paving attract buyers with different quality expectations and budget ranges. And unlike national businesses, driveway companies live and die by how efficiently they cover their local area — over-broad geo-targeting doesn't just waste budget, it generates jobs that eat margin in travel time.
No hidden fees, no junior account managers. A senior PPC specialist manages your campaigns every month.
Separate ad groups for block paving, resin bound, tarmac, gravel, and pattern imprinted concrete — targeting the specific buyer intent and quality expectations for each surface type.
Campaigns targeted to your service area by radius, town, or postcode — keeping spend on homeowners within the zone you can profitably cover without excessive travel.
Budget uplifted in spring and early summer when driveway demand peaks. Scaled back in winter to preserve spend for high-volume periods — planned in advance, not reacted to late.
Call tracking and quote form tracking so every lead is attributed to the surface type campaign and keyword that generated it. You see exactly where your leads are coming from.
Negatives blocking DIY driveway content, material-only searches, planning queries, and rental property jobs — keeping budget focused on homeowners ready to commission the work.
Monthly reports on leads, cost per lead, and spend by surface type — with seasonal planning included in the reporting cycle.
A clear, repeatable process that removes the guesswork — from initial audit through to ongoing monthly management.
We research driveway search volumes and CPCs in your specific service area — identifying which surface types generate the strongest buyer intent at the most achievable cost per lead.
Surface-type campaigns geo-targeted to your area with quality-signal ad copy, before/after imagery in extensions, and call/form tracking from launch.
Call tracking numbers and quote form tracking configured before go-live. Every lead attributed correctly from day one.
Monthly search term review, bid adjustments, and planned seasonal budget changes — maximising lead volume during spring and summer peaks while preserving spend in quieter months.
Monthly performance report with leads, cost per lead, and spend by surface type — plus seasonal outlook and next month's priorities.
We're not a full-service digital agency with a PPC department. We're a Google Ads specialist — and that difference shows in the results.
We don't do SEO, social media, web design, or content. Our entire focus is Google Ads. That depth of specialism is reflected in our results — and in the questions we ask that generalist agencies don't.
When you work with Growth PPC, the person managing your account is the same person who built it — a senior specialist with 10+ years of experience. Not an account manager passing work to someone else.
17–22x ROAS for an appliances retailer over 6 years. £642k profit from £32k ad spend for a London retailer. These are real numbers from real accounts — not cherry-picked from a single good month.
We don't ask for 6 or 12-month contracts. We work on rolling monthly agreements — you stay because the results are there, not because you're locked in. Most clients have been with us for 2+ years.
We work with driveway companies spending from £500/month on Google Ads. Most clients generate strong enquiry volumes at £800–£1,800/month. Fixed monthly management fee — no percentage of spend, no lock-in.
We'll give you a precise quote after a free initial call. We'd rather spend 30 minutes understanding your business than give you a number that doesn't reflect what you actually need.
Get a Free AuditNumbers from real accounts — not industry benchmarks or projections.
Google Shopping and Search campaigns for a UK appliances retailer over 6 years, scaling revenue from £3M to £20M with consistent 17–22x ROAS throughout the entire period.
Google Shopping and Search campaigns generating £642k profit from £32k spend, with a 10.18% conversion rate — 626% above the industry average for the sector.
Get a free audit of your current campaigns — or a fresh strategy if you're starting from scratch. No obligation, just honest advice.
Get a free audit of your account — no obligation, no sales pitch. Just honest insight into what's working and what isn't.
07410 907104