Boiler and heating is one of the most intent-rich markets on Google Ads. When a homeowner's boiler breaks down in January, they're not browsing — they're calling the first credible, local result they find. That urgency means well-placed ads convert at exceptional rates. But it also means poorly structured campaigns with broad keywords and no geo-targeting can haemorrhage budget on searches you'll never convert.
We manage boiler and heating campaigns around two fundamentally different buyer types: emergency callouts (high urgency, needs today) and planned replacements (considered purchase, 2–4 week decision cycle). Mixing them into a single campaign with one bid strategy and one set of ad copy is the most common mistake we see — and it costs heating companies thousands in wasted spend every year.
No hidden fees, no junior account managers. A senior PPC specialist manages your campaigns every month.
Separate campaigns for emergency breakdowns and planned boiler replacements — with different bids, ad copy, landing pages, and budgets appropriate to each intent type.
Dedicated ad groups for landlord-specific searches: gas safety certificates, CP12, annual boiler servicing, and multi-property contracts — with messaging focused on compliance and reliability.
All ad copy leads with Gas Safe registration — the non-negotiable trust signal for any boiler and heating business. Without it prominently placed, conversion rates suffer significantly.
Dedicated tracking numbers for each campaign so every inbound call is attributed to the right campaign and keyword. Essential for a business where most enquiries come by phone.
Budget uplifted heading into the heating season (October–February) when emergency demand peaks. Scaled back in summer to preserve spend for when it's most needed.
Monthly reports on call volume, leads, cost per lead, and campaign performance — with seasonal planning for the months ahead.
A clear, repeatable process that removes the guesswork — from initial audit through to ongoing monthly management.
We research search volumes for both emergency and planned heating work in your area — understanding the volume split and seasonal patterns before designing your campaign structure.
Emergency, planned, and landlord campaigns built separately with geo-targeting, Gas Safe-led ad copy, and call extensions that make it simple for callers to reach you immediately.
Call tracking and form tracking configured before launch. Every lead attributed from day one.
Monthly search term review, bid adjustments, and planned budget changes around seasonal demand peaks. We proactively manage your spend around the heating calendar — not reactively.
Monthly performance reports with lead volume, cost per lead, and an outlook for seasonal patterns. We discuss results, priorities, and budget recommendations together.
We're not a full-service digital agency with a PPC department. We're a Google Ads specialist — and that difference shows in the results.
We don't do SEO, social media, web design, or content. Our entire focus is Google Ads. That depth of specialism is reflected in our results — and in the questions we ask that generalist agencies don't.
When you work with Growth PPC, the person managing your account is the same person who built it — a senior specialist with 10+ years of experience. Not an account manager passing work to someone else.
17–22x ROAS for an appliances retailer over 6 years. £642k profit from £32k ad spend for a London retailer. These are real numbers from real accounts — not cherry-picked from a single good month.
We don't ask for 6 or 12-month contracts. We work on rolling monthly agreements — you stay because the results are there, not because you're locked in. Most clients have been with us for 2+ years.
We work with boiler and heating businesses spending from £600/month on ads. Most clients generate strong lead volumes at £1,000–£2,000/month. Fixed monthly management fee — no percentage of spend, no lock-in contracts.
We'll give you a precise quote after a free initial call. We'd rather spend 30 minutes understanding your business than give you a number that doesn't reflect what you actually need.
Get a Free AuditNumbers from real accounts — not industry benchmarks or projections.
Google Shopping and Search campaigns for a UK appliances retailer over 6 years, scaling revenue from £3M to £20M with consistent 17–22x ROAS throughout the entire period.
Google Shopping and Search campaigns generating £642k profit from £32k spend, with a 10.18% conversion rate — 626% above the industry average for the sector.
Get a free audit of your current campaigns — or a fresh strategy if you're starting from scratch. No obligation, just honest advice.
Get a free audit of your account — no obligation, no sales pitch. Just honest insight into what's working and what isn't.
07410 907104